High converting landing pages are crucial to establishing and maintaining your brand’s presence in the online realm. Although building a good one isn’t rocket science, it takes plenty of time and effort to make it work.
These pages create the first impression of your potential customers and provide opportunities to generate and capture leads. Without a high-converting landing page, You’ll lose your traffic because your visitors aren’t taking the necessary action.
Businesses utilizing multiple landing pages can generate more leads than those with a few. Regardless of how many landing pages you have, what’s inside a nutshell is clear: powerful landing pages help brands achieve desirable results.
So, what is a landing page, and how is it different from other pages? Answering these questions and understanding the difference in landing pages is the first step to creating a high converting landing page.
A landing page is a single page that aims to convert people who visit your website. They encourage users to take action using lead-capture tools, such as exclusive deals, offers, and discounts, in exchange for their information.
In this post, you’ll discover the fundamentals of a high converting landing page. So, read on to learn more.
Table of Contents
1. A Compelling Headline
Did you know that it only takes 10-15 seconds for your visitors to create an impression of your website? After that, people will most likely leave your platform to keep browsing—unless you can pique their interest and capture their attention with a killer headline.
Headlines are crucial to a powerful landing page. These days, web users are browsing at an unimaginably faster rate. Without something that immediately steals their attention, they’ll bounce off immediately in the blink of an eye.
When creating a headline, focus on your value proposition. What can you offer to your web visitors to encourage them to stay longer on your site? Make that stand out on your headline to ensure people won’t miss it.
Here are other tips that may help you craft a killer headline:
- Use Negative Words:This may seem implausible, but it’s surprisingly effective. Words such as ‘no more’ and ‘never’ may attract viewer attention because these sound like something that can solve their problems.
- Avoid Wordiness:Experts believe that wordy headlines don’t perform well. Five to 10 words are enough to keep your headlines solid and appealing. Also, note that Google displays the first 60 characters of your headline, around ten words.
- Use Numbers:Many digital marketing experts agree that adding numerical figures to a headline can encourage people to take action. It is why headlines with numbers often have higher conversion rates than those without one.
Compelling headlines aren’t just for keeping people around your site. It’s also used to motivate people to do what you want them to do.
2. Focus On Value
Unless you’re as powerful as Disney or Nestle, you can’t simply use your brand name to achieve desirable results. That’s why landing pages are essential. They drive prospects to specific programs and offers without telling them who you are.
High-converting landing pages focus on the value of a product or service, not on the brand alone—but this doesn’t mean that having a good brand isn’t necessary. Always highlight your value proposition on your copies and headlines.
Also, ensure your landing page’s value proposition matches the one you used on your ad copies, headlines, and calls to action. Otherwise, people might feel like they’re wasting their time visiting a page different from what they have expected.
You want to be as specific as possible. Tell your audience how your products and services can be valuable for them. They could be content that can address their worries or an exclusive discount that can save them money.
And keep in mind that people only care about what they need. They don’t care about your brand or the problems your company is currently having. You must show them how your offerings can help them make their lives easier.
3. Keep Your Landing Pages Simple
Remember this: you can’t put everything you want on a single landing page. Doing so can severely affect its performance. Playing multiple offers on one page can decrease conversion rates by up to 200%.
You need to focus on one offer, campaign, or program and create more content promoting your chosen offer. Simplicity is the key to a high-converting landing page.
It also applies to the design of your landing page. Although visuals are essential, adding too many of these can make it difficult for your visitors to understand the message your landing page wants to convey.
When it comes to landing pages, less is more. The principle behind this is to make it easier and faster for your audience to take the next step.
To keep your landing page as simple as possible, focus on what’s important and prioritize them. Try to achieve a design that can be appealing but not too messy or busy. It helps important content to stand out rather than be hidden among other design components.
4. Test The Performance Of Your Page
No matter how many fantastic tips you apply, you must always strive for your current results. Instead, keep on testing and measuring your landing page’s performance. Always identify areas for improvement to boost performance.
The best way to test your landing page’s performance is by using Google Analytics or other performance-analyzing tools. It will help you look at insights regarding page speed, bounce rates, click-through rates, user demographics, and the like.
5. Use Social Proof
Social proof is an effective way to convince people about the value of your products and services. The principle behind this is that people always want to do what most people do.
This phenomenon is at the core of building customer trust and loyalty. That’s why you should use it as much as possible to drive the value of your products and services and show your viewers how they can benefit from your brand.
You can add social proof by including a few testimonials or links to your customer review page. It helps potential customers see what others think about your brand.
Landing pages are designed to increase conversions using lead-capture tools, such as exclusive deals and offers. These encourage your web visitors to convert, increasing your sales. That’s why high-converting landing pages are essential, and to do that, you need a compelling headline, a strong value proposition, and social proof.
Don’t forget to test your landing page to find out whether they’re working. It will help you identify and address potential loopholes affecting your landing page’s performance.