Besides all the growth trends and market predictions about the food delivery business, it must be mentioned that the food delivery business has also faced lots of complexities while growing.
A large number of problems such as delivery time, food quality, customer experience, pricing, refunds, trust-building, etc, , food delivery industry has faced too much to reach this level. Certainly, the food delivery business has seen a sudden growth after Covid-19. However, it took extra effort and money to make people realize that their deliveries are safe and disinfected.
Technology has taken over and speeds up the entire food delivery ecosystem. But, still, the approach of doing restaurant and hotel business in a way, where a person sits and waits all day for a customer to come has not changed much in many places. A large number of problems are still poking the Food delivery business that has adopted technology but only to some extent.
- Customer’s demand and loyalty are being shifted every day. The excessive branding and presence of the latest food items had made the industry stuffed with the competition. One day a customer orders from a restaurant and if he doesn’t like the food for any reason he simply shifts to another restaurant without giving a second chance.
- The fluctuating market price has also made the food delivery business complicated. Hotel and restaurant owners have to keep an eye on the latest market price and label their food accordingly. They need to change the prices daily in order to get more customers.
- It’s a lot tougher to maintain the Quality of food in the delivery business. The challenge of keeping the food fresh and unspoiled is real tough. Even if a restaurant makes the food of utmost quality, still, the standards may get down in the transit process.
- It’s critical to sustain the customer expectation of restaurant owners in order to gain their loyalty. It takes more effort to uphold their food experience with indirect channels.
- Improper food handling plays a major role in lowering the customer base. A number of reasons can be held responsible for this, such as weather, roads, and distance, etc. But improper food handling degrades the customer experience.
- The sudden growth of the food delivery web and mobile apps has captured the attention of big players. Big players have emerged as a threat for local startups that are tight on budget and management.
- The thumb rule of the food delivery business is starting from a local area and expanding as you grow. It’s a big question, whether to keep the deliveries restricted to a smaller area or expand the business. Allocating the right number of vehicles, ensuring the food quality, etc. are some of the critical logistics-related issues that food delivery companies face.
- The more options a customer gets, the cheaper the demands. Maintaining customer loyalty is important. Businesses who don’t maintain their customer base face bitter consequences later. For doing this they are forced to give heavy discounts and profit-lowering offers.
- Many food delivery businesses find themselves incapable of handling large amounts of orders via a manual process.